#47: Known unknowns

When I was out and about representing Edge back in the day, I would often be asked what my favourite part of the job was. My answer was always the same: the first day of work on a new issue, when I would sit in front of a mostly blank flatplan that it was up to the team and I to fill. What did we think our readers wanted or needed to know, or would be interested in hearing about? What did we think was exciting or important? We’d do a reader survey every few years, if we remembered and had time and could be bothered, but apart from that it was a very one-way business. We followed our gut and hoped it would work. It’s no wonder Edge never really took off online, but this speaks to its longevity in print, I think.

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