Brands, eh? I love brands. Who doesn’t? I love supporting my favourite brands online. I love engaging with my favourite brands online. But what I love most of all is when my favourite brands engage with each other online. I can’t imagine anyone thinks these things, really — not consciously, anyway — except perhaps the people behind the social-media accounts of said brands. There are a lot of things that make me feel old these days, but this makes me feel positively ancient, the kind of thing that has me loading up Google Maps (or, if we’re really leaning into it, digging out the Yellow Pages) to find the nearest glue factory. I was at a work event a few years ago and asked someone what they did for a living and they said, with a completely straight face, “I make dank memes.” I think there’s at least a small part of me that has never quite recovered from that.
#61: Unto dust
#61: Unto dust
#61: Unto dust
Brands, eh? I love brands. Who doesn’t? I love supporting my favourite brands online. I love engaging with my favourite brands online. But what I love most of all is when my favourite brands engage with each other online. I can’t imagine anyone thinks these things, really — not consciously, anyway — except perhaps the people behind the social-media accounts of said brands. There are a lot of things that make me feel old these days, but this makes me feel positively ancient, the kind of thing that has me loading up Google Maps (or, if we’re really leaning into it, digging out the Yellow Pages) to find the nearest glue factory. I was at a work event a few years ago and asked someone what they did for a living and they said, with a completely straight face, “I make dank memes.” I think there’s at least a small part of me that has never quite recovered from that.