With the internet the way it is these days, I’m a firm believer that game companies should consider doing their own in-house editorial work. (With my consultant’s hat on, I’ve helped some make it happen.) Today's online media is so data-driven that it’s harder than ever for an under-the-radar game to get coverage; if it’s not guaranteed to bring in traffic, it’s difficult for websites to justify doing the work. You might as well just do it yourself.
#10: Channel hopping
#10: Channel hopping
#10: Channel hopping
With the internet the way it is these days, I’m a firm believer that game companies should consider doing their own in-house editorial work. (With my consultant’s hat on, I’ve helped some make it happen.) Today's online media is so data-driven that it’s harder than ever for an under-the-radar game to get coverage; if it’s not guaranteed to bring in traffic, it’s difficult for websites to justify doing the work. You might as well just do it yourself.